Laura Santamaria

Project Lead

Dr Laura Santamaria is Associate Professor and Deputy Head of Cambridge School of Art. She champions grassroots innovation approaches and knowledge transfer with a focus on place-based impact, developing projects with local stakeholders in our community. She is co-founder of pioneering lifestyle magazine, Sublime and chair of the Fair Energy Campaign.

Ksenija Kuzmina


Dr Ksenija Kuzmina is also a Lecturer within the Institute for Design Innovation and leads the MSc Design Innovation programme at Loughborough University London. Her expertise is in service design for social change, with a wide range of work in the contexts of sustainability and education. She is an Associate Editor for She Ji: The Journal of Design, Economics, and Innovation. Her recent publications can be found here.

Sina Marleen Petersen

Research Assistant

Sina Marleen Petersen is a business designer and researcher. She has graduated with an MSc in Entrepreneurial Design Management from Loughborough University London exploring approaches for creative leadership in community settings. With a special interest in social innovation, cultural sustainability and creative empowerment she has run empowerment initiatives f to activate change through design or student entrepreneurs at La Universidad de Bogotá Jorge Tadeo Lozano and the Indian Institute of Entrepreneurship.